Name
Job-venue Magazine: It is a combination of the words "Job" and "Avenue." Going along the likes of jobstreet, job-venue can also be "venue for jobs," -a venue for job hunting. But it is more closely related by the editor to "job + avenue," like that of La Salle Ave.NEWS.
Scope
This issue, as instructed, will feature the interests of 22-25 year-olds, no matter where they are. The editor decided that since the age bracket given comprises of fresh graduates, the magazine will feature job-hunting as the next step into conquering their lives. It gives tips on selecting jobs that pay as much as they want, impress the hiring department of their chosen company, survive their first day, get something from the biggest companies and many more. It is a helpful medium of landing a first job.
Issue Frequency
For starters, the editor decided on a bimonthly basis, which will result in 6 issues annually. At the end of the year, the issues will be gathered to produce a hardbound compilation of all the year's issues. A separate cover for the background will be produced together with a binding theme for all the issues in it.
Price
The paper is sold at 85 pesos per copy. Prices are subject to change without prior notice.
Affiliates
The magazine will have an online affiliate which will have the articles published in the magazine in it. It is located on the world wide web at jimaustintolentino.blogspot.com, the official blog website of the editor.
The magazine will also be participating in job fairs, offering assistance to job-hunters and covering the said events for publication.
Sunday, August 23, 2009
Editorial Notes
A Maiden Issue is a first. Don't we just love the word first - and all the benefits it can give? You're first on the line, you get the first service. First on the list, you're on top. First honors, and you're the brightest among the group. But as in all aspects of life, it has disadvantages. Firsts can be the experiments. The maiden voyage of the Titanic went down. If you're first, there's probably a second (if you know what I mean...)
But the word first can also connote freshness, and with freshness comes quality. And with quality comes a standard, a standard by which people can rally around. We don't claim to be superior, we are a magazine that aims to help people start out. Everything can be first in this part of one's life. Maybe the first job interview, the first time out of school as a fresh graduate, first time independent after two decades under one's parents' custody, first paycheck - everything seems to be new and exciting.
It is this time that one sees the world with a different set of eyes, that is, a different viewpoint. One's view is no longer obstructed or influenced by those who used to be over him. He governs himself now, and we'll help take him there.
But the word first can also connote freshness, and with freshness comes quality. And with quality comes a standard, a standard by which people can rally around. We don't claim to be superior, we are a magazine that aims to help people start out. Everything can be first in this part of one's life. Maybe the first job interview, the first time out of school as a fresh graduate, first time independent after two decades under one's parents' custody, first paycheck - everything seems to be new and exciting.
It is this time that one sees the world with a different set of eyes, that is, a different viewpoint. One's view is no longer obstructed or influenced by those who used to be over him. He governs himself now, and we'll help take him there.
Saturday, August 22, 2009
Scholarly Essay for MidTerm
University of Saint La Salle
Bacolod City
College of Arts and Sciences
Department of Mass Communications
A Scholarly Essay in Partial Fulfillment of the Requirements in MC 103: Communication Values and Ethics
TOLENTINO, Jim Austin M.
ABCO2 - A
Mass Media Influence
Advancement of technology elevates the influence of media. First is the telegraph, but now there are broadcast media by way of the radio, the newspaper, magazines, television and now the internet, in which the society depends on information and communication to move forward with work, entertainment, health care, education, personal relationships, traveling and anything else.
The average person reads the newspaper, watches the morning news, or logs on to the internet upon waking up. People's lifestyles are based on the facts they know, their assumptions and their own experiences. Work goes along with what is studied and experienced. However current news and facts about what is important and what people should be aware of for they to live their lives by are obtained from news.
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like: ABS-CBN, GMA, Manila Bulletin, Philippine Daily Inquirer and Philippine Star
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses.
Media influence spending preferences, as people buy things media say to be good and worth it. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities. However, there still are positive and negative influences on the young.
For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Children are most receptive among all sorts of media consumers, being young and uneducated. They can go as bad as being traumatized by seeing people hurt other people on the television. They sometimes see wars depicted in movies, still labeled entertainment, but what they need to know is that everybody loses when there are wars.
Media can shape how the public thinks about an issue. Facts gathered often change the perception of a person.
The public supported the war against terrorism after the lengthy coverages on the 9/11 attack. After exposing Bin Laden to be guilty, people had been more conscious about the effects of terrorism. Unfortunately, but still truly, many Americans had been hostile and unfriendly to the muslims because of all the things they have heard over the media as to beliefs and prophecies mentioned in the Q'uran about the United States.
Media also influence the polity, since it uses media as the most powerful tool to sell good deeds of the officials as well as election candidates. The visibility of the candidates and the public officials brings success into their political careers. It gives them more popularity, if they and their projects get more exposed by way of media coverage.
The things mentioned above focus on media influence. But putting that and everything else aside and going back to the basics of life, how people influence other people with their actions really do count. Are we, as suppliers of content, with the understanding of the influence we have over the audience, practice our professions with dignity and respect? It is with the upholding of good values that we create a positive influence among our consumers. With good example, we help build character and restore what was previously good. Otherwise, we can destroy, exploit or abuse our power and create a negative influence to add to the destruction of what little we have left.
Reference
Abdulwasea, M. (2008). Influence of mass media on societies. Yemen Times, Issue: (1168), Volume 16, June 30, 2008 to July 2, 2008. Retrieved August 22, 2009, from http://yementimes.com/article.shtml?i=1168&p=opinion&a=3
Bacolod City
College of Arts and Sciences
Department of Mass Communications
A Scholarly Essay in Partial Fulfillment of the Requirements in MC 103: Communication Values and Ethics
TOLENTINO, Jim Austin M.
ABCO2 - A
Mass Media Influence
Advancement of technology elevates the influence of media. First is the telegraph, but now there are broadcast media by way of the radio, the newspaper, magazines, television and now the internet, in which the society depends on information and communication to move forward with work, entertainment, health care, education, personal relationships, traveling and anything else.
The average person reads the newspaper, watches the morning news, or logs on to the internet upon waking up. People's lifestyles are based on the facts they know, their assumptions and their own experiences. Work goes along with what is studied and experienced. However current news and facts about what is important and what people should be aware of for they to live their lives by are obtained from news.
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like: ABS-CBN, GMA, Manila Bulletin, Philippine Daily Inquirer and Philippine Star
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses.
Media influence spending preferences, as people buy things media say to be good and worth it. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities. However, there still are positive and negative influences on the young.
For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Children are most receptive among all sorts of media consumers, being young and uneducated. They can go as bad as being traumatized by seeing people hurt other people on the television. They sometimes see wars depicted in movies, still labeled entertainment, but what they need to know is that everybody loses when there are wars.
Media can shape how the public thinks about an issue. Facts gathered often change the perception of a person.
The public supported the war against terrorism after the lengthy coverages on the 9/11 attack. After exposing Bin Laden to be guilty, people had been more conscious about the effects of terrorism. Unfortunately, but still truly, many Americans had been hostile and unfriendly to the muslims because of all the things they have heard over the media as to beliefs and prophecies mentioned in the Q'uran about the United States.
Media also influence the polity, since it uses media as the most powerful tool to sell good deeds of the officials as well as election candidates. The visibility of the candidates and the public officials brings success into their political careers. It gives them more popularity, if they and their projects get more exposed by way of media coverage.
The things mentioned above focus on media influence. But putting that and everything else aside and going back to the basics of life, how people influence other people with their actions really do count. Are we, as suppliers of content, with the understanding of the influence we have over the audience, practice our professions with dignity and respect? It is with the upholding of good values that we create a positive influence among our consumers. With good example, we help build character and restore what was previously good. Otherwise, we can destroy, exploit or abuse our power and create a negative influence to add to the destruction of what little we have left.
Reference
Abdulwasea, M. (2008). Influence of mass media on societies. Yemen Times, Issue: (1168), Volume 16, June 30, 2008 to July 2, 2008. Retrieved August 22, 2009, from http://yementimes.com/article.shtml?i=1168&p=opinion&a=3
Friday, August 21, 2009
Scholarly Paper for Midterm
ABSTRACT
This paper talks of the influence of mass media to society's ethical actions. The influences studied vary according to which aspects of the society is influenced by the media content fed to the consumers by the media providers. There is the influence on the youth, which is the main concern of the study, as the student himself is under this age category; effects on children, who are the most vunerable and receptive of all media consumers, being unable to discern among different sorts of media content; how it affects the workplace and its people, as they run the society's affairs vital to its survival; the polity which can generate waves of media interest through its activities regarding governance; how beneficial or dexstructive it can be to education and many others. It will also talk of ethical issues and concepts regarding the influences it has on the society, and the useful suggestions on making ethical decisions that will, ultimately, affect the social activities of the community.
MASS MEDIA INFLUENCE ON SOCIETY
Media plays an important role in the everyday affairs of the society. It intrudes on every move made by every member of the society. Every action and decision made by individuals are usually based on the content they get from media. Sometimes, with technological difficulties wherein media is sometimes barred from entering the home or the workplace, the human is completely lost in confusion, and he craves for some media content to go on with his work and life. (Burtina, 2005)
Burtina (2005) goes on to say that even though the experiences people have had shape their decisions and actions, commercial advertisements influence a lot of other aspects of a person's life. Economically, people spend for what they see to be good on TV, newspaper or radio advertisements, and it affects the youth most especially. They tend to go after what they see on the celebrities they idolize, so they buy everything they see the celebrities endorse. They become superficial and self-conscious because they see the celebrities as role models.
Media evolved from the most crude of technologies fifty years ago from the telegraph, the radio, newspapers, magazines, the television and now the internet in which we rely on to be bases of how we live.
We trust the media to give us content to help us along with whatever we need to do. The average person reads the paper or watch the TV before he even does anything upon waking up. We are soncerned about the weather, national economical status, the lives of our favorite sports or showbiz celebrities and many others that we rely on media content for.
Romantic relationships are common in various media content with storylines such as film, TV and theater. They lure the audiences using their own human inclinations to affection.
How does this go in accordance to everyday life? In a college survey, 60% said that mass media does not accurately portray their romantic relationships. However, 90% said that the media does influence their perception of romance.
There had been a dramatic increase on the portrayal of romance on media content throught the ages. In her book titled Consuming the Romantic Utopia, Eva Illouz says:
"Until the middle of the 1920s middle class magazines tended to espouse a conservative, Victorian consumer ethos congruent with family oriented ideals and values. As magazines came to adopt the flamboyant style of the working class? the romantic manner in which they portrayed couples dramatically increased."
How Mass Media Influence Works
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like:
ABS-CBN
GMA
Manila Bulletin
Philippine Daily Inquirer
Philippine Star
These media organizations give majority of the everyday supply of content. They own the major entertainment movie studios, television and radio broadcast networks and programing and video news and sports entertainment, but they also venture to telecommunications, video game softwares, music recordings and electronic media.
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses. This power they exude gives consumers the accountability of responsibility over the media content the consume.
On The Youth
Teen sex is a “major public health problem” according to the American Academy of Pediatrics (Hart). Teen sexual activity, together with its working with a person's dimensions and all the complications result in difficult teen issues like early pregnancy, STDs and others. Media influences teens' emotional well-being with their content, resulting in physical difficulties. For example, unrealistic body images as that of animated shows or skinny models develop in teens an urgent, burning desire to be just like that. Unhealthy eating beaviors manifest in teen lifestyles, especially to the girls in attempts to get the celebrity image they want.
This kind of influence used to be assigned to family and social relationships, but it is undeniable that teens learn about society and sexual relationships from visual media images portraying body types, clothing, and other cultural norms portayed by media content. Media can command natural-sounding norms and enforce new ways of thinking unimaginable in the past.
According to Hart, prefer to see sexual material from media than ask of it from their parents. In a study of prime-time television shows popular among young viewers, sexual references accounted for as much as 50% of character interactions. These programs tend to portray sex as a recreation rather than its essence of reproduction among married people and further shows men to be aggressors of the women which, as shown by these shows, are objects of sex valued for the physiques.
Hart further states that MTV used to bring music videos as additional entertainment to what was just once pure music. But the music videos allowed the artists, musicians and video creators to add more to the music than what it just is by the visuals they experiment on. What would have been a simple song can be transformed into a dance phenomenon because of the video created to promote it. With this means, sex had been added to entice the viewers, which is primarily the youth to focus more on the acts seen than on the music playing with it. Instead of helping the audience understand the song and its message, the videos tend to divert the attention of the viewers. Furthermore, even the music itself at present uses sex to sell itself. Sexually explicit lyrics, together with a provocative video make commercialized sex available to just about everyone.
Video games, TV shows and movies, music and Web sites are sources of news content that is never without stories of violence from all around the world. These messages largely shape the imagination of the youth, as they, as readers and spectators share the experience.
Cause-and-effect situations prevail in this context. Most media content also show consequences of the actions, but the actions had still been done and shown. A student need not necessarily start shooting people in school because he saw some shooting in campus from a movie he saw, but the effect is there, imprinted in his mind. (Malcolm, 2009)
Malcolm quotes Sr. Elizabeth Thoman, a member of the Sisters of the Humility of Mary and executive director of the Center for Media Literacy in Los Angeles, California as saying, “The impact may not be on potential perpetrators, but on the rest of the population, who begin to believe that violence is inevitable, that crime is everywhere and that they must be afraid.” Thoman’s center produces media literacy programs for schools across the country.
USA President Clinton convened a summit and promised an ongoing national campaign against youth violence, while USA Vice President Al Gore announced a new agreement with on-line providers to restrict violent material, changes that would “honor the lives of those who were killed.”
Entertainment executives defend their products by saying that it would take an already disturbed person to act out the shooting he saw on TV or the shooting he did in a video game as a first person shooter to real life and kill real people.
Media affects health, not just on the young, but everybody. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities.
There are positive and negative effects of media advertisements on the youth. For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which some media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Children
First-graders as critics
Robinson has found the most receptive audiences in very young children. Even children in older grades already have their viewing patterns established, she said. “I’m finding the first-graders to be incredibly astute at looking at their shows and critiquing them,” Robinson said.
Robinson noted how the children at St. Philip’s have carried their newfound media skills into their homes. They are encouraged to see critiquing the media as a way of taking care of their younger brothers and sisters -- “to see this as a collective responsibility,” she said.
The children are also bringing the message back to their parents. “There are some parents struggling with their own issues with media, and this is part of the very emotional response I get at times,” Robinson said. She said one mother told of how her elementary school-age daughter challenged her father’s preference for action films, leading to dialogue about the violence in the movies he was bringing home.
Many parents are naive about what messages their children are receiving, said Robinson, a mother of three children in their late teens and early 20s. “All TV, all movies are educational,” she said. “What are they learning? If you step back and look critically, some of the messages are very frightening. ... Violence is entertaining, sex is no big deal, the more things I have the happier I’ll be -- those are the three big messages I see.”
Robinson recalled a lesson she gave to a third-grade class at another parochial school. When she brought up video games, “two boys way in the back jumped up and machine-gunned the class,” she said. “The response was strong and automatic and violent. That was part of their favorite video game.”
She questioned media leaders who say that the violent entertainment they produce has no effect. “In that half-hour program there are 25 commercials -- because media is an effective way to sell things,” she said. “So how can they say they’re not selling violence as entertainment, as fun, as funny?”
In late April, the Center for Media Literacy launched a Web site funded by grants from religious communities and devoted to the topic of violence and the media (www.medialit.org/Violence/indexviol.htm). The center was “literally in the midst of uploading pages” when the story from Littleton broke, Thoman said. The stories of the killers’ media influences -- music, video games and the Internet -- began to hit the newscasts, and the latest round of public debate fired up again.
Thoman has not seen the nature of that debate change much since 1993, when the center launched a campaign on media violence. “After the Littleton experience, we still hear the same questions -- does watching violence cause violence?” she said.
References
Abdulwasea, M. Yemen Times Issue: (1168), Volume 16 , From 30 June 2008 to 2 July 2008 Retrieved August 22, 2009 from http://yementimes.com/article.shtml?i=1168&p=opinion&a=3
Burtina, Tatyana December 8 2005. Media Influence in our society. Retrieved August 22, 2009) from http://www.associatedcontent.com/article/13871/media_influence_in_our_society.html
Clay, R.A. Volume 34, No. 2 February 2003 Unraveling new media's effects on children
Retrieved August 22, 2009 from http://www.apa.org/monitor/feb03/unraveling.html
Hart, E.M. (n.d.) Teens, Sex and Media: The Influence of Electronic Entertainment on American Teen Sexual Culture: A Reason to Revive Rhetoric in English Teacher Education Programs. Retrieved August 22, 2009 from http://www.frankwbaker.com/MediaLitEd.pdf
Malcolm, Teresa. May 28, 1999. Teen Violence: Does violent media make violent kids? Retrieved August 22, 2009 from http://www.natcath.com/NCR_Online/archives/052899/052899a.htm
Mass Media Influence on Society. Retrieved August 22, 2009 from http://hubpages.com/hub/Mass-Media-Influence-on-Society
Mass Media Influences. Retrieved August 22, 2009 from http://www.lcc.gatech.edu/~herrington/gcp/Ethnology/media_ethn.htm
This paper talks of the influence of mass media to society's ethical actions. The influences studied vary according to which aspects of the society is influenced by the media content fed to the consumers by the media providers. There is the influence on the youth, which is the main concern of the study, as the student himself is under this age category; effects on children, who are the most vunerable and receptive of all media consumers, being unable to discern among different sorts of media content; how it affects the workplace and its people, as they run the society's affairs vital to its survival; the polity which can generate waves of media interest through its activities regarding governance; how beneficial or dexstructive it can be to education and many others. It will also talk of ethical issues and concepts regarding the influences it has on the society, and the useful suggestions on making ethical decisions that will, ultimately, affect the social activities of the community.
MASS MEDIA INFLUENCE ON SOCIETY
Media plays an important role in the everyday affairs of the society. It intrudes on every move made by every member of the society. Every action and decision made by individuals are usually based on the content they get from media. Sometimes, with technological difficulties wherein media is sometimes barred from entering the home or the workplace, the human is completely lost in confusion, and he craves for some media content to go on with his work and life. (Burtina, 2005)
Burtina (2005) goes on to say that even though the experiences people have had shape their decisions and actions, commercial advertisements influence a lot of other aspects of a person's life. Economically, people spend for what they see to be good on TV, newspaper or radio advertisements, and it affects the youth most especially. They tend to go after what they see on the celebrities they idolize, so they buy everything they see the celebrities endorse. They become superficial and self-conscious because they see the celebrities as role models.
Media evolved from the most crude of technologies fifty years ago from the telegraph, the radio, newspapers, magazines, the television and now the internet in which we rely on to be bases of how we live.
We trust the media to give us content to help us along with whatever we need to do. The average person reads the paper or watch the TV before he even does anything upon waking up. We are soncerned about the weather, national economical status, the lives of our favorite sports or showbiz celebrities and many others that we rely on media content for.
Romantic relationships are common in various media content with storylines such as film, TV and theater. They lure the audiences using their own human inclinations to affection.
How does this go in accordance to everyday life? In a college survey, 60% said that mass media does not accurately portray their romantic relationships. However, 90% said that the media does influence their perception of romance.
There had been a dramatic increase on the portrayal of romance on media content throught the ages. In her book titled Consuming the Romantic Utopia, Eva Illouz says:
"Until the middle of the 1920s middle class magazines tended to espouse a conservative, Victorian consumer ethos congruent with family oriented ideals and values. As magazines came to adopt the flamboyant style of the working class? the romantic manner in which they portrayed couples dramatically increased."
How Mass Media Influence Works
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like:
ABS-CBN
GMA
Manila Bulletin
Philippine Daily Inquirer
Philippine Star
These media organizations give majority of the everyday supply of content. They own the major entertainment movie studios, television and radio broadcast networks and programing and video news and sports entertainment, but they also venture to telecommunications, video game softwares, music recordings and electronic media.
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses. This power they exude gives consumers the accountability of responsibility over the media content the consume.
On The Youth
Teen sex is a “major public health problem” according to the American Academy of Pediatrics (Hart). Teen sexual activity, together with its working with a person's dimensions and all the complications result in difficult teen issues like early pregnancy, STDs and others. Media influences teens' emotional well-being with their content, resulting in physical difficulties. For example, unrealistic body images as that of animated shows or skinny models develop in teens an urgent, burning desire to be just like that. Unhealthy eating beaviors manifest in teen lifestyles, especially to the girls in attempts to get the celebrity image they want.
This kind of influence used to be assigned to family and social relationships, but it is undeniable that teens learn about society and sexual relationships from visual media images portraying body types, clothing, and other cultural norms portayed by media content. Media can command natural-sounding norms and enforce new ways of thinking unimaginable in the past.
According to Hart, prefer to see sexual material from media than ask of it from their parents. In a study of prime-time television shows popular among young viewers, sexual references accounted for as much as 50% of character interactions. These programs tend to portray sex as a recreation rather than its essence of reproduction among married people and further shows men to be aggressors of the women which, as shown by these shows, are objects of sex valued for the physiques.
Hart further states that MTV used to bring music videos as additional entertainment to what was just once pure music. But the music videos allowed the artists, musicians and video creators to add more to the music than what it just is by the visuals they experiment on. What would have been a simple song can be transformed into a dance phenomenon because of the video created to promote it. With this means, sex had been added to entice the viewers, which is primarily the youth to focus more on the acts seen than on the music playing with it. Instead of helping the audience understand the song and its message, the videos tend to divert the attention of the viewers. Furthermore, even the music itself at present uses sex to sell itself. Sexually explicit lyrics, together with a provocative video make commercialized sex available to just about everyone.
Video games, TV shows and movies, music and Web sites are sources of news content that is never without stories of violence from all around the world. These messages largely shape the imagination of the youth, as they, as readers and spectators share the experience.
Cause-and-effect situations prevail in this context. Most media content also show consequences of the actions, but the actions had still been done and shown. A student need not necessarily start shooting people in school because he saw some shooting in campus from a movie he saw, but the effect is there, imprinted in his mind. (Malcolm, 2009)
Malcolm quotes Sr. Elizabeth Thoman, a member of the Sisters of the Humility of Mary and executive director of the Center for Media Literacy in Los Angeles, California as saying, “The impact may not be on potential perpetrators, but on the rest of the population, who begin to believe that violence is inevitable, that crime is everywhere and that they must be afraid.” Thoman’s center produces media literacy programs for schools across the country.
USA President Clinton convened a summit and promised an ongoing national campaign against youth violence, while USA Vice President Al Gore announced a new agreement with on-line providers to restrict violent material, changes that would “honor the lives of those who were killed.”
Entertainment executives defend their products by saying that it would take an already disturbed person to act out the shooting he saw on TV or the shooting he did in a video game as a first person shooter to real life and kill real people.
Media affects health, not just on the young, but everybody. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities.
There are positive and negative effects of media advertisements on the youth. For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which some media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Children
First-graders as critics
Robinson has found the most receptive audiences in very young children. Even children in older grades already have their viewing patterns established, she said. “I’m finding the first-graders to be incredibly astute at looking at their shows and critiquing them,” Robinson said.
Robinson noted how the children at St. Philip’s have carried their newfound media skills into their homes. They are encouraged to see critiquing the media as a way of taking care of their younger brothers and sisters -- “to see this as a collective responsibility,” she said.
The children are also bringing the message back to their parents. “There are some parents struggling with their own issues with media, and this is part of the very emotional response I get at times,” Robinson said. She said one mother told of how her elementary school-age daughter challenged her father’s preference for action films, leading to dialogue about the violence in the movies he was bringing home.
Many parents are naive about what messages their children are receiving, said Robinson, a mother of three children in their late teens and early 20s. “All TV, all movies are educational,” she said. “What are they learning? If you step back and look critically, some of the messages are very frightening. ... Violence is entertaining, sex is no big deal, the more things I have the happier I’ll be -- those are the three big messages I see.”
Robinson recalled a lesson she gave to a third-grade class at another parochial school. When she brought up video games, “two boys way in the back jumped up and machine-gunned the class,” she said. “The response was strong and automatic and violent. That was part of their favorite video game.”
She questioned media leaders who say that the violent entertainment they produce has no effect. “In that half-hour program there are 25 commercials -- because media is an effective way to sell things,” she said. “So how can they say they’re not selling violence as entertainment, as fun, as funny?”
In late April, the Center for Media Literacy launched a Web site funded by grants from religious communities and devoted to the topic of violence and the media (www.medialit.org/Violence/indexviol.htm). The center was “literally in the midst of uploading pages” when the story from Littleton broke, Thoman said. The stories of the killers’ media influences -- music, video games and the Internet -- began to hit the newscasts, and the latest round of public debate fired up again.
Thoman has not seen the nature of that debate change much since 1993, when the center launched a campaign on media violence. “After the Littleton experience, we still hear the same questions -- does watching violence cause violence?” she said.
References
Abdulwasea, M. Yemen Times Issue: (1168), Volume 16 , From 30 June 2008 to 2 July 2008 Retrieved August 22, 2009 from http://yementimes.com/article.shtml?i=1168&p=opinion&a=3
Burtina, Tatyana December 8 2005. Media Influence in our society. Retrieved August 22, 2009) from http://www.associatedcontent.com/article/13871/media_influence_in_our_society.html
Clay, R.A. Volume 34, No. 2 February 2003 Unraveling new media's effects on children
Retrieved August 22, 2009 from http://www.apa.org/monitor/feb03/unraveling.html
Hart, E.M. (n.d.) Teens, Sex and Media: The Influence of Electronic Entertainment on American Teen Sexual Culture: A Reason to Revive Rhetoric in English Teacher Education Programs. Retrieved August 22, 2009 from http://www.frankwbaker.com/MediaLitEd.pdf
Malcolm, Teresa. May 28, 1999. Teen Violence: Does violent media make violent kids? Retrieved August 22, 2009 from http://www.natcath.com/NCR_Online/archives/052899/052899a.htm
Mass Media Influence on Society. Retrieved August 22, 2009 from http://hubpages.com/hub/Mass-Media-Influence-on-Society
Mass Media Influences. Retrieved August 22, 2009 from http://www.lcc.gatech.edu/~herrington/gcp/Ethnology/media_ethn.htm
Mass Media Influence
Advancement of technology elevates the influence of media. First is the telegraph, but now there are broadcast media by way of the radio, the newspaper, magazines, television and now the internet, in which the society depends on information and communication to move forward with work, entertainment, health care, education, personal relationships, traveling and anything else.
The average person reads the newspaper, watches the morning news, or logs on to the internet upon waking up. People's lifestyles are based on the facts they know, their assumptions and their own experiences. Work goes along with what is studied and experienced. However current news and facts about what is important and what people should be aware of for they to live their lives by are obtained from news.
How Mass Media Influence Works
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like:
ABS-CBN
GMA
Manila Bulletin
Philippine Daily Inquirer
Philippine Star
These media organizations give majority of the everyday supply of content. They own the major entertainment movie studios, television and radio broadcast networks and programing and video news and sports entertainment, but they also venture to telecommunications, video game softwares, music recordings and electronic media.
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses. This power they exude gives consumers the accountability of responsibility over the media content the consume.
The Youth
Media affects spending preferences, as people buy things media say to be good and worth it. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities. However, there still are positive and negative influences on the young.
For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Violence
Children are most receptive among all sorts of media consumers, being young and uneducated. They go as bad as being traumatized by seeing people hurt other people on the television. They sometimes see wars depicted in movies, still labeled entertainment, but what they need to know is that everybody loses when there are wars.
Public Opinion
Media can shape how the public thinks about an issue. Facts gathered often change the perception of a person.
The public supported the war against terrorism after the lengthy coverages on the 9/11 attack. After exposing Bin Laden to be guilty, people had been more conscious about the effects of terrorism. Unfortunately, but still truly, many Americans had been hostile and unfriendly to the muslims because of all the things they have heard over the media as to beliefs and prophecies mentioned in the Q'uran about the United States.
Media also affects the polity, since it uses media as the most powerful tool to sell good deeds of the officials as well as election candidates. The visibility of the candidates and the public officials brings success into their political careers. It gives them more popularity, if they and their projects get more exposed by way of media coverage.
The things mentioned above focus on media influence. But putting that and everything else aside and going back to the basics of life, how people influence other people with their actions really do count. Ethics
this is supposed to be passed pa on the end of the month.
http://hubpages.com/hub/Mass-Media-Influence-on-Society
http://www.lcc.gatech.edu/~herrington/gcp/Ethnology/media_ethn.htm
Advancement of technology elevates the influence of media. First is the telegraph, but now there are broadcast media by way of the radio, the newspaper, magazines, television and now the internet, in which the society depends on information and communication to move forward with work, entertainment, health care, education, personal relationships, traveling and anything else.
The average person reads the newspaper, watches the morning news, or logs on to the internet upon waking up. People's lifestyles are based on the facts they know, their assumptions and their own experiences. Work goes along with what is studied and experienced. However current news and facts about what is important and what people should be aware of for they to live their lives by are obtained from news.
How Mass Media Influence Works
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like:
ABS-CBN
GMA
Manila Bulletin
Philippine Daily Inquirer
Philippine Star
These media organizations give majority of the everyday supply of content. They own the major entertainment movie studios, television and radio broadcast networks and programing and video news and sports entertainment, but they also venture to telecommunications, video game softwares, music recordings and electronic media.
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses. This power they exude gives consumers the accountability of responsibility over the media content the consume.
The Youth
Media affects spending preferences, as people buy things media say to be good and worth it. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities. However, there still are positive and negative influences on the young.
For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Violence
Children are most receptive among all sorts of media consumers, being young and uneducated. They go as bad as being traumatized by seeing people hurt other people on the television. They sometimes see wars depicted in movies, still labeled entertainment, but what they need to know is that everybody loses when there are wars.
Public Opinion
Media can shape how the public thinks about an issue. Facts gathered often change the perception of a person.
The public supported the war against terrorism after the lengthy coverages on the 9/11 attack. After exposing Bin Laden to be guilty, people had been more conscious about the effects of terrorism. Unfortunately, but still truly, many Americans had been hostile and unfriendly to the muslims because of all the things they have heard over the media as to beliefs and prophecies mentioned in the Q'uran about the United States.
Media also affects the polity, since it uses media as the most powerful tool to sell good deeds of the officials as well as election candidates. The visibility of the candidates and the public officials brings success into their political careers. It gives them more popularity, if they and their projects get more exposed by way of media coverage.
The things mentioned above focus on media influence. But putting that and everything else aside and going back to the basics of life, how people influence other people with their actions really do count. Ethics
this is supposed to be passed pa on the end of the month.
http://hubpages.com/hub/Mass-Media-Influence-on-Society
http://www.lcc.gatech.edu/~herrington/gcp/Ethnology/media_ethn.htm
Monday, August 17, 2009
Outline for the Scholarly Paper
Mass Media Influence on the Society
I. Mass Media Influence
1. How it works
a. Entertainment
b. Showbiz gossip
c. legalities
II. Effects: to the Youth
1. Influence of advertising to spending preferences
2. Positive and negative effects of advertising
3. Looking up to movie stars
4. Heath issues
a. Anorexia
b. Obesity
III. Violence (Children)
1. How they take media content
2. How the media contents shape their growth
IV. Public Opinion
1. The 9/11 attack and the socio-cultural religious issues
2. The continued fight against terrorism
3. Polity
V. Education
1. Multimedia instruction
2. Advantages and Disadvantages
VI. Conclusion
I. Mass Media Influence
1. How it works
a. Entertainment
b. Showbiz gossip
c. legalities
II. Effects: to the Youth
1. Influence of advertising to spending preferences
2. Positive and negative effects of advertising
3. Looking up to movie stars
4. Heath issues
a. Anorexia
b. Obesity
III. Violence (Children)
1. How they take media content
2. How the media contents shape their growth
IV. Public Opinion
1. The 9/11 attack and the socio-cultural religious issues
2. The continued fight against terrorism
3. Polity
V. Education
1. Multimedia instruction
2. Advantages and Disadvantages
VI. Conclusion
Thursday, August 13, 2009
Limiting our Freedom
University of Saint La Salle
Bacolod City
College of Arts and Sciences
Department of Mass Communications
TOLENTINO, Jim Austin M.
ABCO2 - A
Limiting Press Freedom
Mass media is self-regulatory. It is controlled by various media organizations and societies that govern the operations. There are codes of ethics and conduct, there is the KBP (Kapisanan ng mga Brodkaster ng Pilipinas), PPC (Philippine Press Council), which is the Ethics body of the PPI (Philippine Press Institute).
Minimize Harm by Limiting Press Freedom
According to the Society of Professional Journalists of Northwestern University, they believe, as part as their preamble that public enlightenment is the forerunner of justice and the foundation of democracy. However, they limit the extent of the obtaining and the exposure of truth to the following:
Journalists should:
— Show compassion for those who may be affected adversely by news coverage. Use special sensitivity when dealing with children and inexperienced sources or subjects.
— Be sensitive when seeking or using interviews or photographs of those affected by tragedy or grief.
— Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of the news is not a license for arrogance.
— Recognize that private people have a greater right to control information about themselves than do public officials and others who seek power, influence or attention. Only an overriding public need can justify intrusion into anyone’s privacy.
— Show good taste. Avoid pandering to lurid curiosity.
— Be cautious about identifying juvenile suspects or victims of sex crimes.
— Be judicious about naming criminal suspects before the formal filing of charges.
— Balance a criminal suspect’s fair trial rights with the public’s right to be informed.
These are items coming from the Society of Professional Journalists in Northwestern University under "Minimize Harm." It gives us a view of ethical treatment of news subjects by limiting the journalistic practice to give way for respect.
Locally, there is the KBP (Kapisanan gn mga Brodkaster ng Pilipinas) Code of Ethics as a governing body among media organizations. Under General Porgram Standards in the Observance of Decency and Proper Decorum in Programs, it says: "Programs shall not use dialogues, actions and other similar manifestations which are obscene, blasphemous, profane, derogatory, or vulgar." Not just about everything one has to say about an issue. Dialogues should be screened as to maintain professionalism in decency. The same code of Ethics authorizes the MTRCB (Movie and Television Review and Classification Board), another media regulator within media itself, to approve or disapprove programs and to prosecute violators.
References
http://www.spj.org/ethicscode.asp
Arao, Danny (February 25, 2009).Uniting Against the Right to Reply Bill. Retrieved August 14, 2009 from http://risingsun.dannyarao.com/2009/02/25/uniting-against-the-right-of-reply-bill/
THE TELEVISION CODE OF ETHICS IN THE OBSERVANCE OF DECENCY AND PROPER DECORUM IN PROGRAMS; LAWS ON OFFENSES AGAINST DECENCY AND GOOD CUSTOMS; AND CONSTITUTIONAL PROVISION ON FREEDOM OF EXPRESSION Retrieved August 14, 2009, FROM http://www.congress.gov.ph/download/researches/rrb_0303_4.pdf
Mass Media Influence on Society
Mass Media Influence on the Society
Submitted by:
Jim Austin Tolentino
ABCO2 - A
Mass Media Influence
Advancement of technology elevates the influence of media. First is the telegraph, but now there are broadcast media by way of the radio, the newspaper, magazines, television and now the internet, in which the society depends on information and communication to move forward with work, entertainment, health care, education, personal relationships, traveling and anything else.
The average person reads the newspaper, watches the morning news, or logs on to the internet upon waking up. People's lifestyles are based on the facts they know, their assumptions and their own experiences. Work goes along with what is studied and experienced. However current news and facts about what is important and what people should be aware of for they to live their lives by are obtained from news.
How Mass Media Influence Works
Images of violence, advertising, sex, fame and much more are being fed by the media everyday. The local media scene is dominated by the biggest media organizations in the Philippines like:
ABS-CBN
GMA
Manila Bulletin
Philippine Daily Inquirer
Philippine Star
These media organizations give majority of the everyday supply of content. They own the major entertainment movie studios, television and radio broadcast networks and programing and video news and sports entertainment, but they also venture to telecommunications, video game softwares, music recordings and electronic media.
Because of acquisitions, mergers and takeovers, media companies had grown large enough to really shape and influence the masses. This power they exude gives consumers the accountability of responsibility over the media content the consume.
The Youth
Media affects spending preferences, as people buy things media say to be good and worth it. Media organizations, especially advertising firms, earn millions from the manufacturers with the media campaigns they create. Teenagers buy what they see on TV, especially after testimonials from their favorite celebrities. However, there still are positive and negative influences on the young.
For example, physical exercises together with proper diets, as the "in" thing to do to get the celebrities' curves are good influences for the young people. However it can't be helped that the cigarette industry just has to use famous celebrities to promote their products, so teens also get influenced with smoking.
How movie and television stars look is the epitome of a successful life among many teenagers. Their maintained good looks, together with the money they earn, is a good thing to look up to. So teenagers tend to wear the clothes the stars wear, use the things the stars use, and move like the stars would. They buy the products promoted by the celebrities to be accepted by their peers.
To get killer figures, health issues also abound among teenagers, especially anorexia and obesity which media advocacies also fight against. Media advertises food, sometimes junk food, but it also imparts that being thin and wealthy is a good image as that of supermodels.
Violence
Children are most receptive among all sorts of media consumers, being young and uneducated. They go as bad as being traumatized by seeing people hurt other people on the television. They sometimes see wars depicted in movies, still labeled entertainment, but what they need to know is that everybody loses when there are wars.
Public Opinion
Media can shape how the public thinks about an issue. Facts gathered often change the perception of a person.
The public supported the war against terrorism after the lengthy coverages on the 9/11 attack. After exposing Bin Laden to be guilty, people had been more conscious about the effects of terrorism. Unfortunately, but still truly, many Americans had been hostile and unfriendly to the muslims because of all the things they have heard over the media as to beliefs and prophecies mentioned in the Q'uran about the United States.
Media also affects the polity, since it uses media as the most powerful tool to sell good deeds of the officials as well as election candidates. The visibility of the candidates and the public officials brings success into their political careers. It gives them more popularity, if they and their projects get more exposed by way of media coverage.
The things mentioned above focus on media influence. But putting that and everything else aside and going back to the basics of life, how people influence other people with their actions really do count. Ethics
this is supposed to be passed pa on the end of the month.
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